Startup Founder Finds the Support Network She WantedGo Back

Startup Founder Finds the Support Network She Wanted

Emma Rovit is a graduate of the UW Certificate in Women’s Entrepreneurial Leadership, led by Project Ascendance’s Christy Johnson

“This program is a great opportunity to explore different ways of being entrepreneurial while getting to know an awesome group of women and mingling with local experts.”

When Emma Rovit applied to the program, she was hoping to get some structure to support her during the initial launch of her business, PetBiotix, which is advancing microbiome science in veterinary medicine. She also wanted to connect with a local community of women who are active in entrepreneurship.

Emma knew that starting a company can be a lonely experience, and that it’s often difficult to meet other people who are going through the same journey. The peer network was the most useful part of the program for her because it showed her that other people had similar aspirations and struggles. The course motivated Emma to continue working on building her business and helped her refine her pitch.

Today, PetBiotix is now available in two major metro areas in the US, and it was one of 26 companies selected for WTIA’s 2020 Founder Cohort, an accelerator that helps startups expand their businesses.